Brand identity
Brand identities for companies, products and places, from the name and the logo to a visual system that works on packaging, print and screens. For new brands, and for brands that have outgrown their first identity.
What we do
- Research into the market, the audience and competitors
- Brand idea and positioning
- Naming and tone of voice
- Logo, typography and colour
- A visual system: patterns, imagery and illustration
- Packaging, print and digital applications
Deliverables
- Logo files for every use
- Typography and colour palette
- A brand book with rules and examples
- Templates for print and social media
- Packaging and print files ready for production
How we work
- 1. Brief and research: market, audience, references
- 2. Concept: the brand idea and visual directions
- 3. Identity: the chosen direction built into a full system
- 4. Handoff: brand book and files for print and digital
Ways to work
- A fixed price for a defined scope: an identity, a website, the first version of a product
- Hourly work for open-ended tasks and changes
- Ongoing support for a product that keeps growing
- To start, send a brief: we talk, and you get a proposal with the scope, timeline and price
Selected work
Questions
Can you also create the name?
Yes. For Nimba, a grocery chain from San Francisco, Elma created the name, the identity and the tone of voice.
Do you design packaging and print?
Yes. Packaging for Keani & Sol, print and packaging for La Maison des Soirées Lentes, the menu for L’Alquimista.
Who does the work?
Elma’s own team: designers and developers led by Andrey Zhikalov, the studio’s founder and design director. The same team works on your project from the first brief to the launch.